"I wanted to bottle a catalyst for a ritual." - May Lindstrom
Thursday night, I attended the May Lindstrom spring event at The Detox Market. Their location in Santa Monica is nestled in the heart of the very trendy Montana Ave right across the street from Jurlique and next to a Michael Stars. When I arrived, they were filming inside and we had to loiter for a bit. Which was fine with me because I got to meet a lovely lady named Rose who is starting her own skincare Instablog called @moonlightrosebeauty. Once they opened the doors we filed in trying to find a seat. It's a little smaller than their other location in West Hollywood, but it still gets me so excited when I see all the products. We were sat in little white chairs in the front of the store. I managed to snag a front row seat and looked behind me instantly recognizing Adri of @sortofobsessed. (We've chatted on Instagram before) She introduced me to the lady at her right who was Chrissy of @honeyanddewskin. I met Lori of @riseandgloww in the procession for Pressed Juicery beverages alongside Kye's nori wraps and black bean brownies. It was a lot of fun getting to meet these ladies in person and geek out about our passion for skincare. Once we settled, Suzanne Hall, co-founder of The Chalkboard Mag and May Lindstrom herself settled onto some stools. May's hair was slicked back into a sleek long braid and she wore a military green blazer. May's skin was absolutely glowing. We were all remarking about it and how it must be because she uses her own products. As she was settling in, she looked at me and said "I'll try not to kick you!" Because we could have played footsies she was sitting so close in front of me haha.
She started by speaking about her childhood, where she grew up and her early struggles with her extremely sensitive skin. Everyday actions like washing your hands in a restaurant bathroom, were scary things for her because of their hand soaps. If she used them, they would cause her hands to bleed and blister. Or going to a sleepover, she was unable to touch the generic skincare products that her friends were playing with. This was a day to day thing and caused a lot of trauma for her growing up. It became very clear to me, that May really understands what struggling with your skin means. Mentioning that even at 34, she still deals with issues whether it's hormonal acne from breast feeding or perioral dermatitis. This really resonated with me because of how much I struggled in high school with my skin. I had cystic and hormonal acne that I had no idea how to fix at the time. It drove me crazy and made me hate looking at my face. Eventually I was able to solve most of my issues with probiotics, healthy eating and being more careful about the products I put on my skin. I have yet to really try May's products and see their efficacy, but seeing where she came from and hearing about her own struggles is reassuring in a brand.
She was a formulator and loved food from a very young age. Experimenting with things from her family's garden and pictures from recipe books. As she described her products, she spoke about them as if they were food items. Words like "pudding" "mousse" "treat" "delicious" "meal" all evoking a sense that we were experiencing May's wonderful culinary treasures. Which, we were.
The first product I got to touch was The Good Stuff. What May referred to as her "Fabric Free Lingerie" and that she's pretty sure it's the reason why her husband married her. A body and hair oil, it smelled intoxicating and of cacao and rose. It left tiny gold flecks on my skin and I couldn't stop smelling my hand haha. The oil was silky and moisturizing when I rubbed it on. This was May's first launched product, she laughed saying "There were a billion first products that didn't make it here." A testament to her perfectionism. It's surprisingly her lowest selling product meant for the body. "Nobody invests in their body even though it's all of your skin." Something I'm personally working on.
When she showcased her upcoming The Pendulum Potion, her newest product to come out in 3 years. Which in this industry, is pretty crazy because most brands are coming out with a new product every 6 months. May wants her products to speak for themselves. "The collection is concise on purpose." She only releases a new product when it's perfected and she feels it's really needed (mentioning she's working on developing a washcloth that will actually work well and isn't abrasive! she promises she will get it for us!) The color is this beautiful Spring earthy green. It has a thicker oil texture which is difficult to remove without water. But once the water touches it, it becomes easy to manage and I noticed my hand felt more hydrated after removing it. When asked by Rose that she had problems getting it all off when using a sample at home, May responded by saying you have to use a washcloth to remove it, but that the great thing about the product was that it was nutritious for your skin if left on. This product is supposed to be able to remove all your makeup, lipstick, sunscreen and "all the days troubles". I'm waitlisted for it, so it will have it's own review here once I get my hands on it (I hope to be able to really dive in and write about all her products as time goes on)
Each and every one of her products smelled incredible and most of the time, indescribable. The Jasmine Garden smelled soooooo good (so refreshing when I sprayed it on my face) When I inhaled the scent of The Honey Mud, it was the first time I'd ever smelled a skincare product and thought I wanted to eat it. But it wasn't just the smells that were heavenly, it was also the textures of each product. Something that really surprised me, was when she mixed The Problem Solver mask in her gorgeous mixing bowl. It's a powder that you mix water with. May explained that the ratios are very important if you want results when using her products. She brought it over to me and I was surprised to see how fluffy it had become. It was a black, puffy thick mixture and a really beautiful obsidian color. The Clean Dirt had a similar puffy texture, but was a brown sienna like color.
But when she brought out the Blue Cocoon with a gorgeous tiny golden spoon, it was sensory overload. Absolutely beautiful. The turquoise melty balm is her favorite product. One that she says is really good for bloggers (hello!) because of how many products we are constantly trying. May says that it's also an antihistamine. This is May's go everywhere with her product and she says that it's her healer. While I have yet to try this all out for myself, I have to admit, this is probably at the top of my skincare wishlist. When I put it on my hand, it went it on quite smoothly, melting quickly. It moisturized where I put it on my hand and left the skin feeling soft. I won't be able to say more until I get my hands on it, but the scent is incredible too. The best way I can describe it, is an herbal honey-ish like scent yet even that doesn't do the smell justice. The major ingredient is Blue Tansy which gives it that lovely hue, so I could be smelling that. But bottom line, it smells wonderful.
The Youth Dew is also very silky. It has a bright yellow color and like everything else it smelled amazing. I rubbed it all over my neck, my neck felt moisturized.
The Jasmine Garden smells unbelievable. Like fresh jasmine. After spraying it on, my skin felt refreshed after my long day at work and there was a slight..not a tingling sensation...but a refreshing sensation.
I really had no idea what to expect when I arrived. but every single product she showcased smelled incredible and felt really nice on my skin. Breathing them in, touching them. They are an experience. I have yet to really dive into them all, but I cannot wait.
The evening ended after the demonstrations and with a brief Q & A session. Someone asked May if she used sunscreen and what her opinion was. Apparently, May doesn't use sunscreen and when she does, she mixes pure zinc powder with the Blue Cocoon. She also mentioned that she will probably make a sunscreen at some point when she's ready and only when it's perfect.
Afterwards, we all scattered about the store to check everything out. I couldn't stop inhaling her products haha. They each smelled so good! I waited in an informal line to speak to her and I honestly just wanted to thank her for the evening and for her passion and for what she was doing. A lot of what she said resonated with me and I just wanted to tell her that. Something I'm working on is getting better at coming up with questions. Not stupid questions, but I tend to get so overwhelmed by all the awesome all I can say is, "AHHH that was awesome!!" Then later the questions will come to me. Anyways, she greeted me with a hug. I introduced myself and told her what I was thinking and thank her for the evening. (Check out the whole 1 hour and 40 minute talk on The Chalkboard mag's facebook page. I can't possibly go over everything and I think it's a must watch. I'm the girl sitting at the front in black haha)
When she asked about my skin and if I was happy with it, I told her about my skin issues and how I literally can't touch ice cream or I break out in cystic spots. This goes back to some of the things she was saying in her talk about how it's usually us getting in our own way with our skin. Whether it's putting too much retinols on our skin or eating terribly, skin care starts with our own healthy choices. For me that was a huge turning point. If you want beautiful skin, put down the ice cream (I recommend Coconut Bliss if you need an ice cream fix) put away the crappy foundations and take care of yourself. The bottle is only a bottle. There is no such thing as a skincare fix all because our skin is a living organ. It will continue to react to the environment, what's happening with your body and what you eat. Skincare handles those issues when they happen. Anyway! She told me she has the same issue and that dairy and sugar are huge troublemakers for her as well. I told her I take probiotics for it and she recommended The Problem Solver and the Blue Cocoon for me.
I talked with so many wonderful people afterwards. I met Vanessa who is working with her and is a nutritionist. Danelle is also working with her and is a creative director and was the guinea pig in the video who's face I smelled haha! It's captured in the video (the face mask she was wearing did smell amazing)
I ended up chatting with May again later and asked her if we could take a picture and she said yes (she really is a wonderfully sweet and kind woman) I thanked her again and called my Lyft home.
And with that the evening was over. I have a product review backlog I'm currently working through, but her products are definitely going to be on this blog in the future.
In the meantime I'm keeping my eye out for those little golden spoons and that washcloth May. It was lovely getting to share those moments with you.
I hope you enjoyed my article on the evening and a special thank you to Elena of The Detox Market. I listed below the tips May recommended from the video with each product and some quotes or May-isms that I really loved.